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Influence, New and Expanded: The Psychology of Persuasion
DescriptionThe foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights
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Discussed in Warning: Gear prices are about to jump up in the TalkBass community
Plain Old Barry
Not necessarily... A good salesperson can easily play that as looking out for you. If prices went up, he'd likely make a higher bonus or commission. It's Cialdini's fifth principle of influence, liking... The "buy now" part is the sixth, scarcity... Want to know more? Have a listen, or a good read. It's really interesting ... ... more
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